Terms of Service

1. Acceptance of these terms

By creating a ProofLark account or using the service, you agree to these terms. If you are using ProofLark on behalf of a studio, you confirm you are authorised to accept these terms for it. If you do not agree, do not use the service.

ProofLark is a service operated by Ihor Kudrenko, an individual sole proprietor based in The Nation, Ontario, Canada. ProofLark is not a company, corporation or incorporated entity. Where these terms say "we", it refers to that sole proprietor; "you" means the account holder.

2. What ProofLark is — and is not

ProofLark generates written content: gallery delivery emails, image titles and alt text, session write-ups and short captions, shaped by the voice profile you set up.

It does not cull, select, edit, retouch, colour-correct or otherwise alter your photographs. It does not store a working archive, does not host galleries, does not deliver files to your clients, and is not a substitute for the delivery platform you already use. Uploaded images are working copies used to produce your text, and they are deleted on the schedule set out in the Privacy Policy.

This is a deliberate boundary rather than a missing feature. Keep whichever culling, editing and gallery tools you prefer; ProofLark is the writing layer that follows them.

3. Eligibility and your account

You must be at least 18 years old to hold an account. You agree to give accurate registration details and to keep them current.

You are responsible for your login credentials and for everything done through your account, including by anyone you invite to a team seat. Choose a password you do not use elsewhere, and tell us at contact@prooflark.com as soon as you believe an account has been accessed without your permission.

4. Plans, billing and renewal

ProofLark is sold as a subscription in three plans. Prices are in USD and exclude any applicable taxes, which are added at checkout where required.

• Day Pass — $2, billed every 24 hours. The subscription renews every 24 hours until you cancel.
• Studio — $39, billed every 28 days. The subscription renews automatically at the end of each 28-day period until you cancel.
• Season — $170, billed every 28 days. The subscription renews automatically at the end of each 28-day period until you cancel.

Your first charge is taken when you subscribe, and each renewal is taken automatically on the same payment method. Payments are processed by a third-party payment processor; we do not store your full card details. Session allowances reset at the start of each period and unused allowance does not roll over.

Cancellation, refunds and the money-back guarantee are described in the Refund & Cancellation Policy, which forms part of these terms.

5. Price changes

Prices can change. If the price of your plan changes, we will email you at least 30 days before it takes effect, and the new price applies from your next renewal after that notice period. If you do not want to continue at the new price, cancel before that renewal.

6. Failed payments and suspension

If a renewal payment fails, we will retry it and email you. Generating new sessions may be paused while the payment is outstanding. Text you have already generated stays in your account during this period. If payment is still outstanding after 14 days, the subscription may be cancelled. You can restore access by updating your payment method and subscribing again.

7. Usage limits and fair use

Plans described as unlimited are meant for normal use by one photographer or studio writing up its own work. We may contact you, apply reasonable limits, or ask you to move to a larger plan if usage is far outside that pattern — for example, generation volumes no working schedule could produce, or bulk runs unrelated to sessions you actually shot.

Very large uploads may be resized or limited. Web-sized selects are all the service needs.

8. Prohibited conduct

You agree not to:

• scrape, crawl or bulk-extract the service, or access it other than through the interfaces we provide;
• resell or redistribute raw model output as a competing generation service;
• upload images you do not hold the copyright or a licence to use;
• upload an image of any person without the consent their agreement or your local law requires;
• upload unlawful content, or intimate images of any person without that person's consent;
• upload sexual content involving minors, or any other material whose creation or possession is an offence — accounts doing so are terminated immediately and reported;
• attempt to break, overload, probe or bypass the security of the service, or use it through automated abuse.

9. Rights and consents you warrant

You agree to indemnify and hold harmless the operator of ProofLark against any claim, demand, damages, penalty or reasonable legal cost arising from an upload that breaches that warranty — including claims by a person depicted, by another copyright holder, or by a regulator.

We cannot verify consent and do not attempt to. Where a person contacts us about an image, we will help you locate and delete it, as described in the Privacy Policy.

10. Copyright in your photographs

Copyright in your photographs remains entirely yours. Nothing in these terms transfers, shares or licenses your images to anyone for any purpose beyond running the service for you.

Uploading an image grants us a narrow, temporary licence to store, transmit and process that image solely in order to generate your own written output, and only for as long as the image is held under the retention schedule. We do not display your images publicly, license them to others, or use them to train third-party models. When the image is deleted, the licence ends with it.

11. Your content and who owns it

You keep ownership of everything you put into ProofLark and everything it produces for you: uploaded images, session notes, voice profiles, writing samples and generated text. We claim no ownership of them, and you are free to publish, edit, sell or discard the generated text as you like.

12. Our intellectual property

The ProofLark platform — its software, interface, prompt design, templates, name, logo and documentation — remains ours. These terms give you a limited, non-exclusive, non-transferable right to use the service while your subscription is active. Nothing here transfers ownership of the platform to you.

13. AI output disclaimer

Delivery emails, titles, alt text, captions and write-ups are generated automatically from your images, notes and voice samples. They can be wrong. Generated text may misspell a name, attribute a detail to the wrong person, describe something that is not in the frame, or invent a fact you never provided.

Read every piece of text before it is sent to a client or published on your site. Once you send it, it is your writing over your name, and you are responsible for it. We make no guarantee about search rankings, bookings, enquiries or client response.

14. Availability and maintenance

We aim to keep ProofLark available and reliable, but we do not offer an uptime guarantee. The service may be unavailable during maintenance, upgrades, or because of failures at a hosting, model or network provider. Where maintenance is planned and likely to interrupt use, we will give notice in the interface or by email.

Export anything you cannot afford to lose. Generated text can be copied or exported at any time.

15. Disclaimer of warranties

The service is provided "as is" and "as available". To the fullest extent permitted by law, we disclaim all warranties that are not expressly stated here, including implied warranties of merchantability, fitness for a particular purpose and non-infringement. We do not warrant that the service will be uninterrupted or error-free, or that generated text will be accurate, complete or suitable for sending.

Nothing in this section limits rights you have under consumer protection law that cannot be excluded by agreement.

16. Limitation of liability

To the fullest extent permitted by law, our total liability to you for any claim connected with the service is limited to the amount you paid for ProofLark in the 28 days before the event that gave rise to the claim.

We are not liable for indirect or consequential loss, including lost bookings, lost commissions, damage to reputation, the cost of re-shooting or re-delivering a session, or loss of data beyond restoring available backups.

17. Indemnification

In addition to section 9, you agree to indemnify and hold harmless the operator of ProofLark from claims, damages and reasonable legal costs arising from your use of the service, from content you uploaded, and from text you published or sent after it was generated.

18. Suspension and termination

You can cancel at any time from your dashboard, as described in the Refund & Cancellation Policy. We may suspend or terminate an account that breaches these terms, that is used to upload unlawful material, or where required by law. Where it is reasonable to do so, we will give notice and a chance to put things right first.

After cancellation, generated text remains exportable for 60 days and is then permanently deleted. Uploaded images follow the standard 30-day deletion schedule regardless of cancellation.

19. Governing law and venue

These terms are governed by the laws of the Province of Ontario and the applicable laws of Canada, without regard to conflict-of-laws rules. The courts sitting in Ottawa, Ontario have venue over any dispute arising from these terms or the service, and you agree to that venue. This does not remove any right you have to bring a claim before a consumer tribunal where the law gives you that right.

20. Changes to these terms

These terms may be updated. The "last updated" date at the top changes when they do. For material changes we will email account holders at least 30 days before they take effect. Continuing to use the service after that date means the updated terms apply.

21. Legal notices

Formal legal notices to the operator of ProofLark must be sent by email to contact@prooflark.com and by post to the address below. Notices to you are sent to the email address on your account.

22. Contact

Questions about these terms go to the operator of the service: